The government is launching a new tourism measure to boost confidence for domestic and international travellers after the Covid-19 crisis. The “Amazing Thailand Safety and Health Administration” campaign aims to lift standards in the industry by certifying the safety of tourism businesses.
The campaign and certification were discussed last week in a meeting between the Tourism Authority of Thailand (TAT), ministries of Public Health and Tourism and Sports, government agencies, and the private sector, revealed Thapanee Kiatphaibool, TAT deputy governor for tourism products and business.
Also, three public health departments have drafted criteria for organisers of tourism and sports activities, as well as events and meetings, she added.
“We have informed the operator that to receive the logo, their businesses must meet or exceed the Public Health Ministry’s standard,” that woman explained.
The campaign would be open to registration shortly, she added.
TAT predicts a drop of more than 60 percent this year compared to 2019, with 16 million foreign visitors and 60 million domestic trips.
It estimates that this year’s tourism revenue will be Bt1.12 trillion–Bt740 billion from foreign visitors and Bt380 billion from the local market. This is Bt1.Eighty-nine percent less than the Bt3.01 trillion earned by the tourist industry in 2019.